Igniting growth and profitability for B2B SAAS organizations

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A results-driven Strategic Product Marketing Leader with a track record of igniting growth and profitability for B2B SAAS organizations, my expertise lies in bringing clarity to product and solution positioning, crafting concise sales enablement materials, and adeptly leading diverse teams.

As a certified Pragmatic Marketing professional, I excel in developing messaging, positioning, and thought leadership that places customer challenges at the forefront. My leadership spans across Product and Solution Marketing, Design, Demand Generation, and Growth Marketing, culminating in numerous award-winning product launches.

With a versatile background, I've made an impact in various industries, including data, pharma, healthcare, MarTech, AdTech, CPG, and Retail. Let's connect and explore how I can drive your organization's success through strategic product marketing leadership.

Services

  • Product Marketing

    From positioning to go-to-market strategy, we’ll help you craft a story and strategy that aligns with your product or solution.

  • Social Media Marketing

    Social media is changing faster than you can say “ChatGPT”. We use the latest social media strategies to build awareness for your brand.

  • Event Planning

    Researching industry events and podcasts can be time consuming. We’ll craft a plan based on your budget and availability.

  • Copy Writing & Editing

    Blog posts, web copy, press releases — we can humanize AI drafted copy, edit articles your team writes or create new assets.

  • Competitive Intelligence

    Keeping up with your competitors is important work but often deprioritized for other initiatives. Let us take on the heavy lifting.

  • Earned Media

    Nothing attracts attention like good press or being a guest on a popular podcast. We know the right tactics to help you achieve awareness.

“Laurie is a modern marketer—a savvy digital strategist, a collaborative content strategist, a trusted adviser to her business partners and an adept social media marketer. I’ve worked with her on several thought leadership projects over the past three years and she gets the power of high-quality content, and of publishing and promoting it where it’ll attract the most influential audiences.”

– Elisabeth S., Editor-in-Chief, Deloitte Insights